This is one of the more important parts of planning an event. You can plan the coolest shin dig ever, but if you don't tell people; no one is going to be there.
So some tips for those of you with a low marketing budget:
1. Target your audience. When deciding what type of event to plan, one of the things we talked about was making sure you knew who your target crowd was. Use this information to help figure out how and where to market. Whats the age range? Is there a particular interest among your target crowd? Where do they hang out? (If you are throwing a concert, then music stores are a good place to advertise)
2. Using this same information, what types of things appeal to them? Would bright colors work better for the event? Is humor the best course? Or do you want something more professional? What would attract more people for your type of event?
3. But diversify: Don't be afraid to market outside of this zone to anywhere you think might get some foot traffic.
4. Use different mediums: Fliers are underrated. They do at least catch attention. Facebook and social media are the new ways of getting anything out there. Use them! If you aren't good with that type of thing, make a friend who is =).Other avenues include newspaper ads or articles, as well as local radio stations. If your event is for a good cause many stations will promote it for free in their community events section.
5. Word of mouth: Don't ever underestimate this. Make your friends and your partners, co-workers talk it up and get the people they know excited. Its a chain.
6. Have a plan. Develop a marketing strategy and know who is going to be in charge of what parts.
7. Be creative! I've seen some really cool things done to market for events. You could put the event title on balloons or other random objects and give them out. You could dress someone up in a silly costume and have them hand things out. Find something funky, fun and out of the box.
No comments:
Post a Comment